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Photo · video · post-production — one person, one look

One image.
One author.

Filming, editing, colour and AI, built by the same person — for the brand, product, hospitality and social work agencies bring me, and for real estate when that's the brief.

View the work
Brand & Commercial

One shoot, a full brand package.

Outdoor reception at the Face Convention Center — black-draped tables on a wooden deck under an arched pergola, "Bine ați venit" LED screen and sun flare through the trees.Face Convention Center — still from the brand shoot.Face Convention Center — still from the brand shoot.
Hospitality

Four rooms, each dressed for its own event.

Hospitality

Two reels cut from a single night out.

Close-up of the DJ hands on the glowing Pioneer controller at No-Name Lounge.No-Name Lounge — still from the lounge shoot.No-Name Lounge — still from the lounge shoot.
Real Estate

A mountain residence, seen from above and up close.

Low-angle view of the stone base and timber balconies of the Teleferic Grand Residence.Teleferic Grand Residence — still from the residence shoot.Teleferic Grand Residence — HDR frame from the residence shoot.Panorama of the Teleferic Grand Residence building against the mountain backdrop.

The library, in a grid.

Twilight exterior, warm interior glow.
Houses & GardensThe 20-minute window
Daytime exterior, A-frame.
Houses & GardensA-frame, garden
Daytime exterior, garden with fountain.
Houses & GardensGarden, fountain
Daytime exterior, fountain close-up.
Houses & GardensFountain, close
Aerial establishing shot of estate and gardens.
Houses & Gardens - aerialEstate, gardens, hills
Top-down aerial of circular garden.
Houses & Gardens - aerialGarden, plan view
FACE Convention Center - blue-lit hall with purple tube chandelier.
Events - FACEEmpty room, full schedule
FACE Convention Center - purple-neon hall with event seating.
Events - FACEFACE - main hall
FACE Convention Center - main hall, purple chandelier and FACE stage screens.
Events - FACEFACE - hall interior
FACE Convention Center - blue auditorium with FACE CONVENTION CENTER LED screens.
Events - FACEFACE main hall
FACE - dark starlight room, golden wood arch reflected in mirror floor.
Events - FACEStarlight lounge
FACE - olive-velvet lounge benches, fibre-optic star wall, plants.
Events - FACEOlive-velvet lounge
FACE - outdoor wood-slat pergola terrace, cocktail tables under trees.
Events - FACEPergola terrace
Octagon Cucina Italiana exterior, snowy candlelit path.
Restaurant - OctagonFront door, last call
Wine wall with copper uprights, Italian bottles.
Restaurant - OctagonWine wall
Stagionello meat-curing cabinet, B&W.
Restaurant - OctagonCuring cabinet
Yellow-flowered head-vase and lemon vases on wine counter.
Restaurant - OctagonFloral installation
Green and yellow floral-lit restaurant interior with glass table and olive velvet chair.
Restaurant - OctagonTabletop, candlelight

The work, by project.

Face Convention Center

Brand & Commercial

Brand film and stills from a single shoot at the convention center — the forest pergola reception, lit halls and lounges after dark.

Brand film · 35 s
Face Convention Center — still from the brand shoot.
Face Convention Center — still from the brand shoot.
Face Convention Center — still from the brand shoot.

Reina Events

Hospitality

Event reels from Reina's ballroom, garden and salon spaces — different rooms, dressed for their own event each time.

Reina South — Victoria
Reina South — Summer Garden
Reina North
Reina North — Setup

No-Name Lounge

Hospitality

Two reels cut from one night at the lounge — the cocktail bar and the DJ set — with stills from around the room.

Cocktail reel
DJ reel
No-Name Lounge — still from the lounge shoot.
No-Name Lounge — still from the lounge shoot.
No-Name Lounge — still from the lounge shoot.

Teleferic Grand Residence

Real Estate

An aerial establishing reel and stills from the residence shoot — the building's mountain setting, timber balconies and stone base.

Panorama of the Teleferic Grand Residence building against the mountain backdrop.
Aerial reel · 20 s
Teleferic Grand Residence — still from the residence shoot.
Teleferic Grand Residence — still from the residence shoot.
Teleferic Grand Residence — HDR frame from the residence shoot.

About

Photographer, editor, colourist — one person.

Alex leaning against a huge rock formation on a quiet beach, sea and hills beyond.

Alex Pandelică

I shoot and edit for brands, hospitality venues, and the agencies building campaigns around them — stills and motion from the same shoot, so nothing gets handed off mid-project and starts looking like someone else's work.

Briefs usually arrive in the afternoon; turnaround is built into how I work, not bolted on afterwards. No subcontractors in the chain — what you brief is what you get back.

61-megapixel files through Sony's flagship G Master line — the sharpest glass in the system, with a dedicated macro for materials and finishes.

Sony a7R V 61MP full-frame body
12–24mm f/2.8 G Master ultra-wide
24–70mm f/2.8 G Master standard
85mm f/1.4 Portrait prime
90mm f/2.8 G Master macro
DJI Mavic 3 Aerial photo & video
DJI Mini 4 Pro Compact aerial
DJI Ronin RS 3 Pro Cinematic gimbal

Off the clock

What I shoot when no one's paying.

Big waterfall with a lone figure at its base.
Massive waterfall with rainbow in the spray.
View from inside a mossy cave mouth at a waterfall, Iceland, figure in a red jacket on the path.
Red-rock canyon waterfall, long exposure.
Waterfall over basalt columns, green moss.
Sheer cliff waterfall with rainbow.
Black cave mouth framing a tiny figure on the beach.
Sea stacks with long-exposure surf, black sand.
Coastal mountain over black dunes and grass.
Ice blocks on a black-sand beach.
Glacier ice close-up — blue abstract texture.
Slot canyon with turquoise pool, shot from above.
White farmhouses with green roofs on a coastal road.
Reykjavík: Hallgrímskirkja church and statue, sun star.
Reykjavík: modern glass architecture street, sun flare, walking figure.
Hungarian Parliament lit gold at night, reflected in the Danube, Budapest.
Dusk: elevated viewing platform, car light trails, black terrain.
Aerial: alpine valley, limestone cliff wall, village below.
Aerial: green valley under dramatic storm light.
Mountain valley, sunbeams breaking through clouds.
Deep green valley vista between cliffs.
Chalet on a green hill under a towering cumulus.
Flower-covered wooden roadside stand on an alpine road.
Turquoise alpine lake beneath snow peaks.
Night: village lights under a starry alpine peak.
Milky Way over a valley with village lights.
Star trails over a dark ridgeline.
Hand holding the camera with a telephoto lens over a glacier lagoon.
Night field under a starry sky, car parked in golden grass, red taillights glowing.
Turquoise cove with sandy beach, cliffs and wooden steps along the coast path.

Services

What I shoot, packaged.

01

Product in a natural setting

The product in its real context, not on a white background. Natural light, props and setting chosen for the brand — the image communicates use, not just shape.

02

AI editing with coherence

Not filters. Retouching driven by reasoning — frame cleanup, detail reconstruction, light and colour made consistent across the whole series. The result reads as one set shot in one hour, not ten images edited separately.

Differentiator
03

Spaces & real estate

Interior and exterior. Verticals corrected, windows recovered, colour temperatures brought to one baseline — plus material and texture work on a dedicated macro, for finishes that read as sharp as they feel.

04

Guided 4K tour

A continuous walkthrough, shot handheld on a gimbal, edited into one smooth pass.

05

Reel with AI elements

AI-generated elements composited into real footage — frame extensions, objects, atmosphere, shots that weren't possible to film on the day's budget. The result shows more than what was actually shot.

Differentiator
06

Venues & hospitality

Restaurants, hotels, event spaces — staged ahead of doors, or covered live. Decor, tablescapes and install detail alongside the wider room.

07

Drone — photo & video

Added to any photo session or filming day, not billed as a separate service. Context, scale, surroundings, the skyline — an aerial photo set plus video footage usable directly in the edit.

08

AI dubbing

AI-generated voice, synced to picture — for multilingual versions of the same video or narration without a studio session.

Terms & collaboration

No fixed packages and no imposed subscriptions. You pick exactly what you need, and for long-term collaboration we talk rates.

Rates
shared on request, depending on what the material is for.
Travel
included in Bucharest; outside the city it's billed separately.
Long term
for recurring collaboration or volume, rates are negotiated.

Contact

Start with a brief.

A few lines is enough — what the project is, where the material will be used, and by when. You'll get a firm quote the same day.

Nothing to brief yet? Send over footage that's sitting unused and I'll cut three reels from it — no filming day, no logistics, just the result on your own content.

Book a shoot alexpandelica@sharpestframe.com +40 750 429 220

Working alongside studios & agencies

A good part of what I make is for someone else's client. That means working to someone else's brief and brand guidelines, and delivering unbranded — no byline, no watermark — whenever the project calls for it.

Book a shoot