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Alex Pandelică · photo and video, Bucharest

I make it
possible.

Photo and video for brands, venues and the agencies that work with them. I shoot and edit everything myself, so you deal with one person from the brief to the final file.

See the work
Spaces

An office building, room by room.

Curved reception desk in wooden slats, lit from below, with a glass meeting room beside it.Lounge with pale sofas and a palm by floor-to-ceiling windows over the city.Kitchen area under linear lights, with a glass-walled green room on the left.
Brand & events

A big event, from the halls to the grounds.

Main hall with a chandelier of hanging rods, curved screens and lounge seating, mirrored in the black floor.The large hall set with rows of chairs facing a pink-lit stage.Auditorium in blue light, rows of seats down to an arched stage.
Brand & events

A brand dinner, set up in the forest.

Round tables in black covers on the wooden deck, under a welcome screen and sun through the trees.Photo corner with two turquoise loungers in front of a ribbon wall and a neon sign.Dinner tables under ribbons hung between the trees.
Hospitality

Two reels for a restaurant: the piano and the pasta.

Hospitality

Four rooms, each dressed for its own event.

Hospitality

Two reels from a single night at the bar.

The DJ's hands on a lit controller.Green velvet booth with two cocktails under a glowing planter.Sushi platter and a cocktail by a small table lamp.

Recent work.

Office floors

Spaces

A film with sound and a full set of photos from an office building: reception, meeting rooms, open desks, kitchens and lounges, in daylight and at sunset.

Film · 35 s
Lounge with pale sofas and a palm by floor-to-ceiling windows over the city.
Curved reception desk in wooden slats, lit from below, with a glass meeting room beside it.
Curved glass wall of a meeting room along a corridor lined with planters.
Small lounge under a green ceiling, with a mustard sofa and round glass tables.
Desks and blue armchairs by the windows at sunset.
Open plan desks with a green phone booth and planters, the city behind the glass.
Kitchen area under linear lights, with a glass-walled green room on the left.
Long boardroom table with light blue chairs.
Wide view over planters and desks to the windows.

A big event at Face Convention Center

Brand & events

A 63 second film with sound, walking through a big event at the venue, and stills of its halls, the auditorium and the grounds.

Film · 63 s
Main hall with a chandelier of hanging rods, curved screens and lounge seating, mirrored in the black floor.
The large hall set with rows of chairs facing a pink-lit stage.
Auditorium in blue light, rows of seats down to an arched stage.
The grounds at dusk, with a glass display box holding a race car and a long pink banner along the hall.
Wooden terrace among the trees, with sofas, tables and a screen.

Face Convention Center

Brand & events

A brand dinner set up in the venue's forest, in a 35 second film with sound, and stills of the venue: the forest tables, the halls, the auditorium and the terrace in the trees.

Film · 35 s
Round tables in black covers on the wooden deck, under a welcome screen and sun through the trees.
Photo corner with two turquoise loungers in front of a ribbon wall and a neon sign.
Dinner tables under ribbons hung between the trees.

Banco

Hospitality

Two vertical reels for a restaurant: a live piano evening with sound, and one plate of pasta from the pan to the table.

Piano evening · 31 s
Pasta · 18 s

Reina Events

Hospitality

Event reels from Reina's ballroom, garden and salons, and a wide film of one salon. A different room each time, dressed for its own event.

Film · 21 s
Reina South, Victoria
Reina South, Summer Garden
Reina North
Reina North, setup

No-Name Lounge

Hospitality

Two reels from one night at the lounge, at the cocktail bar and at the DJ booth, plus stills from around the room.

Cocktail reel
DJ reel
The DJ's hands on a lit controller.
Green velvet booth with two cocktails under a glowing planter.
Sushi platter and a cocktail by a small table lamp.
A hookah and drinks on a low table, under a Buddha painting and a lit aquarium.
A crystal hookah on a round table, with the lit bar and red stools behind.
A hookah breathing out a cloud of smoke over a green booth.

Also on Instagram

On someone else's feed.

Some of what I film goes out on a creator's account, so that is where it stays. I shot and edited these two for @daiana.caragioiu.

Fi-GaAutumn reel for a sparkling guaranaShot and edited by me Watch on Instagram Fashion DaysBlack Friday reelShot and edited by me Watch on Instagram

About

Photographer, videographer and editor, in one person.

Alex leaning against a huge rock formation on a quiet beach, sea and hills beyond.

Alex Pandelică

I work with brands, restaurants, event venues and the agencies that run their campaigns. I take the photos and the video on the same shoot and edit both myself, so the whole set looks like it came from one place.

From the brief to the last file you deal with me. There are no subcontractors, and you get a firm quote on the same day you write.

I shoot on a Sony a7R V at 61 megapixels, with G Master lenses and a 90 mm macro for materials and finishes.

Sony a7R V 61 MP full-frame body
12–24mm f/2.8 G Master ultra-wide
24–70mm f/2.8 G Master versatile
85mm f/1.4 G Master prime
90mm f/2.8 G line macro
DJI Mavic 3 Aerial photo and video
DJI Mini 4 Pro Compact aerial
DJI Ronin RS 3 Pro Gimbal for moving shots

Off the clock

What I shoot when no one is paying.

Big waterfall with a lone figure at its base.
Massive waterfall with rainbow in the spray.
View from inside a mossy cave mouth at a waterfall, Iceland, figure in a red jacket on the path.
Red-rock canyon waterfall, long exposure.
Waterfall over basalt columns, green moss.
Sheer cliff waterfall with rainbow.
Black cave mouth framing a tiny figure on the beach.
Sea stacks with long-exposure surf, black sand.
Coastal mountain over black dunes and grass.
Ice blocks on a black-sand beach.
Glacier ice close-up, blue abstract texture.
Slot canyon with turquoise pool, shot from above.
White farmhouses with green roofs on a coastal road.
Reykjavík: Hallgrímskirkja church and statue, sun star.
Reykjavík: modern glass architecture street, sun flare, walking figure.
Hungarian Parliament lit gold at night, reflected in the Danube, Budapest.
Dusk: elevated viewing platform, car light trails, black terrain.
Aerial: alpine valley, limestone cliff wall, village below.
Aerial: green valley under dramatic storm light.
Mountain valley, sunbeams breaking through clouds.
Deep green valley vista between cliffs.
Chalet on a green hill under a towering cumulus.
Flower-covered wooden roadside stand on an alpine road.
Turquoise alpine lake beneath snow peaks.
Night: village lights under a starry alpine peak.
Milky Way over a valley with village lights.
Star trails over a dark ridgeline.
Hand holding the camera with a telephoto lens over a glacier lagoon.
Night field under a starry sky, car parked in golden grass, red taillights glowing.
Turquoise cove with sandy beach, cliffs and wooden steps along the coast path.

Services

What you can book.

01

Product in a real setting

Your product in the place where it gets used, with natural light and props chosen for the brand. The photo shows how it is used as well as how it looks.

02

AI retouching across the set

I clean up the frames, rebuild detail and match light and colour across the whole series, so twenty photos look like they were taken in the same hour.

Specialty
03

Spaces and real estate

Interiors and exteriors with straight verticals, windows that keep their view and one colour temperature in every room. Materials and finishes get close-ups on a macro lens.

04

Guided 4K tour

One continuous walk through the space, filmed on a gimbal and edited into a single smooth take.

05

Reels with AI elements

I add generated elements to real footage: a wider frame, an object, some atmosphere, a shot the budget did not cover on the day.

Specialty
06

Venues and hospitality

Restaurants, hotels and event spaces, set up before the doors open or covered live, from the details on the table to the whole room.

07

Drone photo and video

Added to any shoot or filming day and never billed as a separate service. Aerial photos and footage that show the place, its size and what is around it.

08

AI dubbing

A generated voice synced to the picture, for a second language or a narration without booking a studio.

Terms

There are no fixed packages and no subscriptions. You choose what you need, and for long-term work we agree the rates together.

Rates
on request, depending on where the material will be used.
Travel
included in Bucharest, billed separately outside the city.
Long term
for recurring work or volume, the rates are negotiated.

Contact

Send me a brief.

A few lines are enough: what the project is, where the material will run and when you need it. You get a firm quote the same day.

Book a shoot
WhatsApp+40 750 429 220 Phone+40 750 429 220 Emailalexpandelica@sharpestframe.com Instagram@sharpestframe

No brief yet?

Send me footage you never used and I will cut three reels from it. You don't need a filming day for this, and you see the result on your own content.

Studios and agencies

A lot of my work is for someone else's client. I follow your brief and brand guidelines, and I deliver without my name or a watermark when the project needs it.

Book a shoot